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Marketing Myopia: What Is It?
Marketing myopia is a term coined by Harvard professor Theodore Levitt in 1960. It is defined as the tendency of organizations to focus too narrowly...
Marketing (2)
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10 Effective Marketing Strategies To Boost Sales In 2023
Are you looking for ways to increase sales and build a successful business in 2023? In this article, we provide 10 effective marketing strategies...
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Key Differences about Universal Analytics and Google Analytics 4
As you may have known, Google Analytics (usually called Universal Analytics) will no longer be used and be replaced by Google Analytics 4 by July...
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Understanding Your Potential Market - What You Need To Know!
Have you ever wondered what your potential market is? Have you ever thought about how to find out what they want and how to give it to them? If so,...
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6 Types Of Sales Leads And How To Convert Them
Generating leads is essential for any business, but it's only half the battle. Once you've got a list of potential customers, you need to know how to...
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What Is Inclusive Marketing, And How Do I Do It Right?
What do you want to achieve with your marketing? Like most business owners, you want to reach as many potential customers as possible. And that's...
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How To Leverage Social Media PR For Your Business
As a business owner, you know that generating buzz and awareness for your brand is crucial to driving sales and growth. And in today's digital age,...
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Boosting the Social Proof of Your Online Business
You won't build a loyal customer base if you can't earn your visitors' trust, which is why companies value social proof so highly. But proving your...
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How your business can thrive even in a recession
The pains caused by a recession can be excruciating, which is why most of us dread the thought of it.
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How to Move Your Brick and Mortar Retail Store Online
E-commerce is growing rapidly, and recent research estimates that it will make up over 22% of global retail sales by 2023. With these statistics and...