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5 min read

Top 5 Social Media Marketing Mistakes You Should Avoid

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The power of social media marketing is undeniably immense, and businesses of all sizes are leveraging it to the fullest. Social media has consistently evolved for the better in recent years as well.

Unfortunately, sometimes, small companies often find themselves troubled when it comes to leveraging social media to their advantage. They don’t have the resources or expertise to efficiently manage a successful social media marketing campaign.

To help these businesses, it is important to understand the basics of social media marketing. 

We’ve put together some of the most common social media marketing mistakes we see small businesses making and how to avoid them.

Forgetting to Mix it Up
When you’re embarking on your social media journey, it's easy to fall into the habit of posting exactly the same content across all platforms.

The truth is, your audience isn't looking for the same thing on each platform.

Take Twitter, for example. On this platform, you can easily share up-to-date and brief updates on the go. Whereas Facebook, it's a great place to delve into more expansive content that sparks conversations among your followers. 

Instagram is ideal if you want to showcase how genuine and relatable your brand is through quality snapshots of products or services. Finally, blogging allows elaboration upon topics while linking out helpful resources as well as directing people straight toward your website!

Not Engaging with Your Followers
You know what your followers want, but are you giving it to them? The key to a successful social media presence is engaging with your users and responding to questions and concerns quickly.

Make sure you regularly check all the conversations on your profile – whether it be comments or direct messages. Reach out to influencers, reply to tweets that mention your brand, join in discussions relevant to your industry – essentially take every opportunity given to you and capitalize on it.

Your followers will appreciate it if you show how much you value their opinion, and they’ll keep coming back for more if they see you’re listening to what they have to say.

Not Tracking Your Performance
It’s great that you’re posting on social media, but are those posts actually helping your business? To know the answer to this, you need to track your performance.

Most social media management platforms come with built-in analytics so you can measure various metrics such as engagement rate, reach, and impressions. You should also be tracking website traffic from social media channels in order to understand how much of your overall website traffic is coming from a certain platform.

You may find that one platform works better than another for driving conversions – this will help inform which platforms you should focus on in the future.

Posting Without a Plan 
As a small business, you should treat your social media marketing strategy as one would any other business plan. Establish annual goals and break them down into weekly and daily objectives to ensure that each week has purposeful accomplishments while each day is meaningfully productive. With this level of forethought, an organization can reach new heights in its online presence and growth potential.

If you're not devising your social media content on a daily basis, it could lead to low-quality posts hurriedly dashed off at the last minute. This can cause you to miss out on potential engagement, traffic, and customers! Make sure that taking the time each day for proper planning guarantees quality content for max output.

Social media post checklists can be extremely helpful in planning and creating your posts. Here's a list of helpful tools for posting your content on social media:

- Hootsuite
- Buffer
- Sprout Social
- HubSpot
- Later
- Planoly
- CoSchedule
- TweetDeck
- Agorapulse

By creating an effective strategy, understanding how each platform works best, and tracking performance, you can make sure your social media presence is working for you. Now go out there and make it happen!

Not Doing Social Media At All 
While it may be extreme to completely abstain from social media, this is certainly a viable option. We all have times when we simply don't possess the energy or inspiration for creating content, lack the time necessary to properly manage our accounts and posts, or are just exhausted from investing too much in it already.

Don't give up hope yet! Instead, find a new approach to reignite your creativity and place yourself back on course. If you haven't done so already, why not try creating a list of innovative social media concepts?

When your ideas run dry, you can always research and observe what other people are posting to gain insight into the content that resonates with their audiences.

Too Many Posts on Self-Promotion
While talking about your business on social media is essential, excessive self-promotion can be off-putting. It's important to keep a balance and post different sorts of content that isn't just related to what you do or sell. Doing this correctly can help establish trust with potential customers and create a more pleasant online presence.

Seek out creative ways of connecting with customers and grabbing their attention by posting about current events, other individuals in the industry, or anything that interests you personally.

To get the most out of your social media experience, you should engage with those in your industry by liking, sharing, and commenting on their blog posts. You can also join relevant Facebook groups to exchange ideas with other users from within or outside of your circle.

Not Measuring Your Results
Tracking and measuring your results is one of the most critical components in business. This includes tracking progress on all marketing snippets, specifically social media campaigns. Seemingly inconsequential errors can be avoided by simply monitoring performance; thus, making small improvements along the way that will lead to greater success!

To maximize the effectiveness of your posts, you can measure their engagement levels to find out which ones yield the best results. Additionally, evaluate your website traffic and leads/conversions from each post to pinpoint those that bring in more business opportunities. This way, you'll know exactly what content resonates most with readers and potential customers alike!

The Bottom Line
Social media is an incredible tool for businesses to grow their reach and foster meaningful customer relationships. However, it would be best if you were careful in how you go about it and consistent and systematic with your approach. By following these common social media marketing mistakes, you can avoid some of the usual pitfalls and get the most out of your social media platforms.

If you're planning to launch a marketing campaign or are already running one, contact us today. We can help you to create a custom marketing plan that fits your business.

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