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3 min read

12 Marketing Ideas That Won't Break The Bank

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Marketing your business on a budget can be difficult, but it doesn’t have to be expensive. If you are looking for ways to market your business without spending a lot of money, these 12 free marketing ideas can help you get the word out about your business without breaking the bank.

12 Marketing Ideas That Won't Break The Bank


1.) Host A Social Media Competition: Social media is one of the best and most cost-effective ways to market your business. You can host competitions on platforms such as Twitter, Instagram, or Facebook for free. Ask followers to comment, tag friends or share a post in order to enter the competition. The prize could be something from your store or a voucher code for their next purchase.

2.) Leverage Online Influencers: Reaching out to influencers with an engaged following can help you spread the word about your business quickly and easily. Offer free products, discounts, or exclusive content as incentives that will encourage them to talk about your brand online.

3.) Create Content For Your Blog: Creating content for your blog is not only a great way to engage potential customers but it can also help boost your website’s ranking in search engine results. Focus on topics related to your business and products that would be of interest to customers.

4.) Post Videos On YouTube: With over a billion users, YouTube is one of the most popular video-sharing platforms. Create short videos that give people an inside look into your business or provide helpful information about the products or services you offer.

5.) Establish Partnerships: Look for ways to partner with other businesses that have a similar target market as yours. This could involve things such as co-hosting events, cross-promoting each other’s products, or offering discounts when customers purchase from both businesses.

6.) Participate In Local Events And Networking Opportunities: Being out in the community and meeting people face-to-face is a great way to spread awareness about your business. Participate in local events, attend networking opportunities, or join trade associations related to your industry.

7.) Use Local Print Media: Take advantage of local print media such as newspapers, magazines, or newsletters. Many of these publications offer affordable advertising rates for small businesses.

8.) Reach Out To Local Organizations: Look for local organizations that would be interested in partnering with you and highlight what makes your business unique from its competitors. This could include charity programs, volunteer opportunities, or even discounts for members of certain organizations.

9.) Create A Referral Program: Encourage customers to refer friends and family to your business. Offer incentives such as discounts or free products in exchange for referrals.

10.) Participate In Community Projects: Get involved with local community projects and initiatives that are related to your industry. This is a great way to give back to the community while also raising awareness about your business.

11.) Utilize Email Marketing: Sending emails to existing customers is one of the most cost-effective ways to market your business. Regularly send out promotions, discounts, and updates about new products or services you offer.

12.) Reach Out To Local Media Publications: If you have an interesting story to tell related to your business, reach out to local media publications and see if they would be interested in covering it. Being featured in local media can help establish credibility for your business.

The Bottom Line

Marketing your business doesn’t need to be expensive or difficult. By taking advantage of different methods such as social media, influencers, content creation, and local events, you can reach a wider customer base and increase awareness about your business. Utilize some of the strategies mentioned above to get started with marketing your business today!

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