In the world of digital marketing, visual content is king. For businesses in accounting, finance, e-commerce, and other industries, finding the right imagery to captivate potential clients and convey a professional brand image is vital. However, many companies face a common challenge when finding the suitable imaginary. What if we can use AI to generate visual content? How can we leverage AI to create image suits for different use cases?
Struggle to Find Quality visuals
Many businesses struggle to find high-quality, relevant visuals for marketing campaigns. The common issues could be:
Expensive stock photos: Quality stock images can come with a hefty price tag, making it difficult for small businesses to afford the visual assets they need.
Limited selection: Niche industries, such as accounting or finance, may struggle to find appropriate stock photos that truly represent their services or products.
Time-consuming design process: Creating custom visuals requires design expertise and a significant time investment, which may not be feasible for many businesses.
Use AI Tool to Create Images
In the past, people often viewed AI-generated visuals as too surrealistic and not suitable for commercial use, especially when compared to images captured by professional photographers or created by human designers.
For example: a futuristic image of spacecrafts drifting on the space:
However, recent advancements in AI technology have not only significantly enhanced the quality and versatility of these images but also enabled them to be adapted into various styles suitable for commercial contexts. For instance, tools like Midjourney are already capable of generating striking, photorealistic visuals that cater to diverse product and marketing needs.
For example, this is a photorealistic product picture of a 3D printed shoe:
Examples of AI Generated Images in Accounting, Finance, and E-commerce
Promote your events, offers, or services with attention-grabbing posters that are tailor-made for your industry. For example, creating promotional posters for tax season, showcasing your firm's services and expertise.
Below is a digital version of poster design to remind your customer to prepare for tax season, you can replace the text generated on the image with your own:
2. Stock photos:
Use AI-generated stock photos to enhance your product listings, making them more visually appealing to potential buyers. It can be a real photography style, an image for your blog post or e-book content, or a commercial ads style.
A real photography style for the dog bed product with the dog model sitting on the bed:
A real photography style for a baby clothing brand with a baby model wearing the cloth:
A Bitcoin with the stock market as the background, could be one of the images used in your blog post:
A commercial ads style of a SUV car by the riverside:
3. Icons used on marketing content collateral:
Create icons that can be used on your brochure, website designs, e-newsletters and more.
4. Social media images:
Create engaging social media images that highlight your company's financial products and services.
5. Website design inspiration:
Design a website layout and get inspiration from AI to suit your brand needs.
AI-generated visuals can support numerous marketing content scenarios. These custom visuals enhance engagement, brand recognition, and convey targeted messages across various platforms.
addressing copyright concerns
One significant advantage of using AI-generated images from tools like Midjourney is the reduced risk of copyright infringement. Since the platform creates original visuals, businesses can confidently use these assets without worrying about potential legal complications that can arise from using copyrighted images. This not only safeguards your brand's reputation but also eliminates the time-consuming process of securing image rights and permissions.
We understand that adopting new technology can be challenging and intimidating. However, we are here to help.
If you're interested in learning more about AI-powered sales and marketing tool, schedule a call to discuss how they can benefit your business.