Facebook advertising: A step by step guide

When considering advertising and marketing strategies, if Facebook ads aren’t on your list……they should be.

They provide a seeming endless, and most importantly, interactive source of potential customers. But having said that, it’s not really the ability to reach the masses that makes Facebook advertising so powerful. It’s the ability to narrowly target speci c audiences by location, age, interests, and more, that makes Facebook so e ective, and why it should be a mainstay in your future marketing budgets.

Maybe you haven’t used it yet because it seems too complicated. Or maybe you just thought you didn’t have the time to gure out all the details. Whatever the reason, let’s put that behind us and get going, because it’s easier than you might think to get started.

If you already have a Facebook page established you will notice the options to promote your page and website right on your page like below:

If you decide to select one of the options above, it will take you straight into the ad creation process for Page Promotion or Website Promotion.

But if you’d like to access all of your options for advertising you can go to the main advertising menu by selecting Create Ad on the left side of your home screen under the PAGES section:

As you can see there are multiple avenues to explore depending on what you are trying to accomplish. And the nice thing about it, is that Facebook makes it very easy and intuitive to walk through each process. You’ll notice as you select each option Facebook generates a preview at the bottom of the page for you to see what your ad will look like before moving forward.