How to Improve the Conversion Rate on Your e-commerce Site

If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your conversion rate, the more money you can make with the same number of visitors. Here are five tactics to help you increase your conversion rate.

1. Test

Testing is an important part of improving your conversion rate. Split testing can help you determine what aspects of your content influence conversion. You will need to create two different versions of your page and monitor which version garners more sales.

2. Use clear language

It is important to use clear language on your site and avoid jargon. Customers should be able to easily understand the products and services you sell when they visit your website. You should provide as much detail as possible about your offering to encourage customers to make a decision on the spot. If they need to visit other sites to get more information, chances are that they will not come back to your site to complete the purchase.

3. Gain trust

Trust is important if you want a customer to purchase from you. Visitors are more likely to make purchases from a site that appears professional and clean. Make sure that you have a proper privacy policy, terms and conditions page, and shipping information on the website. People also like to have a phone number through which they can contact you. Having all this information available makes your company appear professional and helps you increase your conversion rate.

4. Offer payment options

You should make sure that you have different payment options available. This will ensure a wider target market. Many customers will abandon their purchase if they find that your site does not accept their desired payment method.

5. Allow returns

People feel more comfortable completing a purchase when they know that they can return the product. The more favorable your return policy is for clients, the higher your conversion rate will be. Take some time to consider reasonable return policies for your site and make sure you display the information prominently.

Knowing what your conversion rate is and continually striving to improve it is an important aspect of online business. Implementing some of the strategies discussed here should help you boost your conversion rate, and thence the profitability of your business.