5 min read
How to personalise all your communications without being creepy
Marketing is delivering the right message to the right audience at the right time. That’s it. But all too often marketers get caught up in delivering...
persona
2 min read
How to ask the right sales questions
Sales is about addressing your customers’ needs and problems. By understanding the issues clients face, you can show them how your solution solves...
3 min read
A Guide to Profiling Your Customers
Easily the most important first step in establishing any type of business is to define your customers so that you have the information you need to...