Marketing Accountancy Services in 2023
How do you possibly market accountancy services online and reach the people you want to when you are just one click away from losing them? Within a...
It is obvious that mobile devices have taken over more than half of online conversations.
By the end of 2018, 78 percent of the world’s smartphone users will message every month, and the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen an additional 24 percent.
So as a business owner, you can wait no longer to ignore live chat or chatbot, it’s no wonder that your customers have embraced messaging as a new and efficient way of collecting information and getting things done.
Related: Why the Future of Digital Marketing Lies in Automation and Live Chat
Starts from: Free
Best for: All kinds of companies.
Today, your visitors, prospects, and customers expect to connect with you in real time via live chat. But for most companies, supporting one-to-one conversations on a larger scale can be a challenge.
With HubSpot’s chatbot tool, you can choose a template based on your bot’s goal, and hit the ground running. Then use the visual editor to customize the conversation and match your brand’s voice and tone. Tweak the copy, add questions and multiple choice responses, and make each bot your own.
Because the chatbot builder is seamlessly integrated with HubSpot’s free CRM, your bots can deliver friendlier, more personalized messages based on information you already know about a contact.
Any information collected by your chatbots will automatically get synced to and stored on a contact’s timeline, giving your whole team complete context and a crystal clear view of every relationship.
Currently, it's free so we would strongly recommend you to give it a try.
Starts from: $15 per month
Best for: Retailers/ Restaurant or Cafe owner
Chatfuel is a great tool mainly for Facebook Messenger. And the main reason to recommend Chatfuel is that it doesn't need any coding experience (well that's definitely an important attribute that most successful apps have in common), also at the same time it provides so many templates for you to use and integrate with different third party software
It works by letting users link to external sources through plugins. Eventually, the platforms hope to open itself to third-party plugins, so anyone can contribute their own plugins and have others benefit from them.
It is not free now, Chatfuel PRO starts from $15/month, but Chatfuel is a great choice for online retailers and restaurants & cafes, do give it a try.
Starts from: Free
Best for: Small to medium professional service companies.
Drift can help businesses communicate with their customers with live chat on their sites, so they can either answer their questions in real-time, convert more leads, and start closing more deals; or build an automated marketing campaign to qualify leads. Drift focuses on tracking leads and contacts and on setting up a personalized communication.
And Drift mainly attracts us by letting businesses talk to people in the right place, with the right message, at exactly the right time – on the company's own website and inside of their app.
Also, Drift’s Playbooks are pre-packaged templates designed to help reach marketing goals. Capture, Qualify, Connect: When a visitor comes to e.g., your website, its intelligent sales assistant, LeadBot™, will capture that visitor’s contact information, qualify the lead for you based on the questions that matter to your business, and schedule a meeting – all in seconds, while someone is live on your website.
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