Unlocking HubSpot CRM with ChatGPT — A Game-Changing Deep Research Connector

On June 4, 2025, HubSpot became the first CRM to launch a Deep Research Connector with ChatGPT, enabling businesses to seamlessly bring their CRM data into ChatGPT for powerful, context-rich analysis without exports or coding.

Why this matters

• HubSpot supports over 250,000 businesses that rely on it as their CRM foundation.

• More than 75% of those users were already using ChatGPT, making this connector both timely and impactful.

• It lets your team ask natural language questions about CRM data and get actionable insights instantly.

What it can do

• Deep analysis with context: Get doctorate-level insights using simple prompts like “find my highest-converting contact cohorts and create a nurture sequence.”

• Cross-team value:

  • Marketing: Identify conversion patterns and build nurture flows.

  • Sales: Uncover high-value targets based on revenue, industry, or tech stack.

  • Success: Engage “inactive but promising” accounts.

  • Support: Forecast ticket volume seasonality and staffing needs.

Starting July 24, 2025, HubSpot expanded the connector to support not only “Deep Research” (complex reports) but also quick daily chat queries like “How many high-priority tickets were created last week?”

How to set it up (fast & easy)

1. A Super Admin or user with App Marketplace permissions must activate it in ChatGPT.

2. In ChatGPT (web only):

   • Go to Tools → Run Deep Research or Chat with connectors

   • Select HubSpot under Sources → Connect

   • Log in to HubSpot and authorize

   • HubSpot will then appear as a verified source

Now, users can just type natural-language prompts in ChatGPT, and including “HubSpot” automatically triggers the CRM context.

Security & Permissions

• Read-only access: ChatGPT can only read—no edits, writes, or deletions.

• Permission-safe: Users only see data they already have access to in HubSpot.

• No AI training: Your CRM data isn’t used to train ChatGPT.

Ready to unlock AI-powered insights from your CRM? Contact us today to set up the HubSpot–ChatGPT Connector and train your team for instant impact.