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Marketing technology, or MarTech, refers to the tools and platforms used to automate, streamline, and measure marketing efforts. MarTech has become an essential part of modern marketing, as it enables businesses to reach their target audience more...
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Marketing myopia is a term coined by Harvard professor Theodore Levitt in 1960. It is defined as the tendency of organizations to focus too narrowly...
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At Microsoft's conference last Tuesday, the announcement was made that ChatGPT will be integrated into the Bing search engine. How will ChatGPT...
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Are you looking for ways to increase sales and build a successful business in 2023? In this article, we provide 10 effective marketing strategies...
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Have you ever wondered why content marketing is so important? If you’re like most people, you probably already know that content is a key component...
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In today's fast-paced digital landscape, staying ahead in marketing requires creativity and consistency in content production. This is where AI...
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As an accounting firm, keeping track of client data, sales activities, and internal processes is crucial for success. But with so many tools...
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As you may have known, Google Analytics (usually called Universal Analytics) will no longer be used and be replaced by Google Analytics 4 by July...
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HubSpot is a powerful CRM tool that can help businesses streamline internal processes and automate client-facing workflows. In this article, we will...
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When there is so much competition in the market, it is essential for businesses of all sizes to embrace an effective inbound marketing strategy....
