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Email Marketing For E-commerce 2024 - Trend Marketer Should Hop-On
In the dynamic landscape of digital marketing, staying ahead of the curve is essential for e-commerce businesses to thrive. One of the most powerful...
2 min read
5 Cutting-Edge Marketing Strategies for Accounting Firms in 2024
In the rapidly evolving landscape of accounting, staying ahead of the curve is essential for firms aiming to thrive. With technology advancements and...
2 min read
HubSpot Data Integration 101
In the digital age, efficient data management is crucial for businesses to thrive. HubSpot, a leading CRM platform, offers robust data integration...
2 min read
Compare HubSpot & Salesforce: Exploring Integration and Functionality
In today's digital age, businesses rely heavily on Customer Relationship Management (CRM) software to manage their sales, marketing, and customer...
1 min read
Maximizing Efficiency: 8 Tips for Revenue Operations Success
In the ever-evolving landscape of business, the role of revenue operations (RevOps) has become increasingly crucial. It involves aligning marketing,...
2 min read
The Crucial Importance of HubSpot Marketing Reports
In today's fast-paced and competitive business landscape, strategic decision-making is more critical than ever. Marketing professionals and business...
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Revolutionizing Success: A Deep Dive into Revenue Operations (RevOps)
Introduction In the dynamic landscape of modern business, staying ahead of the competition requires innovative approaches to streamline processes and...
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Unveiling the Future: Anticipated Marketing Trends in 2024
As the marketing landscape continues to evolve, businesses must stay ahead of the curve to remain competitive. Let's take a sneak peek into what...
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Elevating Your Marketing Game During the Christmas Season
The air is filled with the sweet scent of cinnamon and pine, twinkling lights adorn every street, and carolers sing joyous tunes—it can only mean one...
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Mastering UTM Trackers for Marketing Success
In the fast-paced world of digital marketing, UTM trackers stand out as powerful tools for unlocking strategic insights. This blog explores the...
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Facebook & Instagram Pixel Installation Guide for Shopify
In the ever-evolving landscape of e-commerce, leveraging the capabilities of Facebook and Instagram for targeted advertising is a game-changer. The...
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Mastering Retargeting with Facebook Pixel: A Step-by-Step Guide
In the dynamic world of digital marketing, retargeting is a game-changer, and Facebook Pixel is your ace up the sleeve. Leveraging the power of this...
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Boosting Marketing Automation with NFC Tags: A Game Changer for Biz
In today's fast-paced digital landscape, marketing automation has become an essential tool for businesses to streamline their marketing efforts,...
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Blockchain's Transformative Role in the Marketing Industry in 2024
Blockchain in Marketing: An Overview Blockchain technology is best known as the underlying technology behind cryptocurrencies like Bitcoin. However,...
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7 Effective Strategies to Reduce Cart Abandonment in Your E-Comm Store
Cart abandonment is a challenge that plagues many e-commerce businesses. It's frustrating to see potential customers browse your online store, add...
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How Strong is Your Website? A Comprehensive Evaluation Guide
A strong online presence is crucial for businesses of all sizes. Your website is often the first point of contact between your brand and potential...
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Cultivating Organic Traffic: 8 Proven Strategies for Startup Success
The digital marketing landscape is constantly evolving, and staying ahead of the curve is essential for businesses looking to thrive in the online...
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Digital Marketing Trends to Watch for in 2024
The digital marketing landscape is constantly evolving, and staying ahead of the curve is essential for businesses looking to thrive in the online...
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Mastering Email Marketing: 7 Essential Strategies for Success
In an era dominated by social media and instant messaging platforms, it's easy to overlook the enduring effectiveness of email marketing. Yet, this...
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Unlocking the Power of SEO: Your Guide to Boosting Online Visibility
In today's digital age, having an online presence is crucial for businesses and individuals alike. Whether you're a small business owner, a blogger,...
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The Revolutionizing Video Marketing - What's Trendy
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. This article delves into the transformative trends shaping...
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Choosing the Right Marketing Automation Tool in Australia and New Zealand
In the competitive markets of Australia and New Zealand, choosing the right marketing automation tool can make or break your business. Let's cuts...
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Measuring the Impact of Social Selling: Key Metrics for Success
In today's fast-paced business landscape, social selling has become a powerful strategy to connect with potential customers and drive revenue growth....
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Google and HubSpot Integration: Enhancing CRM, Marketing, and Sales
In the modern business landscape, integration between different platforms and tools is essential for efficiency and growth. The powerful...
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Integrating HubSpot and Xero to Maximizing Business Efficiency
In today's digital age, businesses are constantly seeking tools that can streamline operations and enhance customer relationships. Two such tools...
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Nurturing Customer Relationships: An In-depth Guide to Effective Email Marketing
Email nurturing, often referred to as lead nurturing, is a method of engaging with your audience through a series of automated emails. These emails...
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Unleashing Business Potential: Build Seamless Integrations with HubSpot CRM
In the ever-evolving world of business, optimizing workflows and data management is crucial for maintaining a competitive edge. A comprehensive CRM...
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Streamlining Your Sales Process with HubSpot Automation
You've already invested in a CRM system, but find yourself questioning why there is still an abundance of manual and repetitive tasks. Let's walk you...
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3 You Must Know ChatGPT Tips for Accounting and Bookkeeping Marketing
In the fast-paced world of accounting and bookkeeping, effective marketing is essential. ChatGPT, is here to revolutionize how accountants and...
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What You Need to Know About Google Analytics 4: Event-Based Data Model
Google Analytics has been an essential tool for website owners and digital marketers for years. Now, Google Analytics 4 (GA4) is set to replace the...
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HubSpot Makes an AI Content Creator Available for You
HubSpot has recently released the public beta version of AI-powered content assistant. With the free AI Content Writer, you can ask AI to generates...
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Revolutionise Your Accounting Business with Jotform's Free Forms
In the bustling business landscape of Auckland, New Zealand, efficiency is key for an accounting firm's success. The traditional reliance on paper...
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Elevating Marketing Productivity with ChatGPT and Zapier Plug-ins
OpenAI recently enabled all ChatGPT plus users' permission to get access to ChatGPT plug-ins. Users can now efficiently complete tasks such as...
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Automate Your Accounting Business Workflows with HubSpot
In the fast-paced world of accounting, efficiency and client satisfaction are paramount. As an accounting firm, automating routine tasks and...
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How ChatGPT Can Help Accountants with Marketing
As an accountant, you may not think of yourself as a marketer. However, promoting your services and building your brand is crucial to the success of...
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How to Implement Workflow Automation in Your Marketing Strategy
Workflow automation is an essential aspect of any successful marketing strategy. By automating repetitive tasks, you can save time and focus on more...
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How to Boost Your E-commerce ROI with Smart Customer Segmentation
Customer segmentation is a powerful technique that can help you understand and satisfy the needs of your e-commerce customers better. By dividing...
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Create Stunning Images for Marketing Content with AI
In the world of digital marketing, visual content is king. For businesses in accounting, finance, e-commerce, and other industries, finding the right...
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Top 10 AI-powered tool to boost your content generation
Artificial intelligence (AI) has revolutionized the way we create content, and there are many commercial AI-powered tools that can help you produce...
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How to integrate HubSpot and SalesForce with no code required
In today's digital age, businesses need to leverage the power of technology to stay competitive. Two of the most popular software solutions for...
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Marketing Matters Now More Than Ever
With the advent of digital technology and the growth of online shopping, marketing has become an essential part of success for businesses large and...
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Meet Identity Verification Compliance and Streamline Customer Onboarding
With Identity theft at an all-time high, businesses globally are being asked to take new measures that prevent fraud and protect customers. New...
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Revolutionize Your Writing with HubSpot's Content Assistant Tool
Creating quality content is a critical part of any marketing strategy, but it can also be time-consuming and challenging. This is where the HubSpot...
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Supercharge Your Experience with HubSpot Chatspot - The Chatbot That Does It All
AI is changing the manner in which businesses engage with their customers, and one of the newest advancements recently is the implementation of...
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AI for E-commerce: How to Revolutionize Your Shopify Online Store
Are you an online store owner looking to increase sales and optimize your operations with high efficiency? Look no further! AI for e-commerce is the...
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What Are The New Creative Marketing Strategies?
In today's competitive market, creativity is one of the most important factors when it comes to successfully marketing a product or service....
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Marketing Campaign Planning: A Quick Guide
Learn how to plan a successful marketing campaign with our quick guide. Marketing campaigns can be daunting, but with the right planning and...
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Master Your Marketing Automation Strategy: Tips, Best Practices, and Examples
If you're looking to improve your online presence and drive sales, marketing automation is a must-have tool. By automating repetitive tasks and...
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12 Marketing Ideas That Won't Break The Bank
Marketing your business on a budget can be difficult, but it doesn’t have to be expensive. If you are looking for ways to market your business...
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Maximizing Your Marketing Potential with HubSpot's Martech Solutions
Marketing technology, or MarTech, refers to the tools and platforms used to automate, streamline, and measure marketing efforts. MarTech has become...
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Marketing Myopia: What Is It?
Marketing myopia is a term coined by Harvard professor Theodore Levitt in 1960. It is defined as the tendency of organizations to focus too narrowly...
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How ChatGPT May Transform Search Engines and SEO
At Microsoft's conference last Tuesday, the announcement was made that ChatGPT will be integrated into the Bing search engine. How will ChatGPT...
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10 Effective Marketing Strategies To Boost Sales In 2023
Are you looking for ways to increase sales and build a successful business in 2023? In this article, we provide 10 effective marketing strategies...
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Why Is Content Marketing Important?
Have you ever wondered why content marketing is so important? If you’re like most people, you probably already know that content is a key component...
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How to Get Started with AI Content Generation for Your Marketing Strategy
In today's fast-paced digital landscape, staying ahead in marketing requires creativity and consistency in content production. This is where AI...
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Tech stack for accounting firm by using Hubspot as a single source of truth
As an accounting firm, keeping track of client data, sales activities, and internal processes is crucial for success. But with so many tools...
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Key Differences about Universal Analytics and Google Analytics 4
As you may have known, Google Analytics (usually called Universal Analytics) will no longer be used and be replaced by Google Analytics 4 by July...
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Streamline Processes and Automate Client-Facing Workflows with HubSpot
HubSpot is a powerful CRM tool that can help businesses streamline internal processes and automate client-facing workflows. In this article, we will...
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Why Is Inbound Marketing Important For Businesses Of All Sizes?
When there is so much competition in the market, it is essential for businesses of all sizes to embrace an effective inbound marketing strategy....
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What Are The Most Effective Lead Generation Techniques?
The most effective lead generation techniques vary depending on your business type and the products or services you sell. However, some standard...
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How to Start Social Selling - 9 Tips to Set Up Your Strategy
Have you started social selling yet? If not, you may be missing out on a huge opportunity to connect with buyers and close more sales. Social selling...
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Top 5 Social Media Marketing Mistakes You Should Avoid
The power of social media marketing is undeniably immense, and businesses of all sizes are leveraging it to the fullest. Social media has...
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7 Ways To Increase Landing Page Conversion Rate
If you’re trying to increase conversion rates on your website, one of the most important tools you have in your arsenal is your landing page. A...
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10 Digital Marketing Tips From Top Brands
Have you ever wondered what the top brands that dominate the digital landscape are doing to stay ahead of the competition? We’ve compiled a list of...
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The Dos & Don'ts Of Social Media Marketing
Have you ever heard of the phrase “you get what you give”? This is especially applicable in social media marketing. There are certain dos and don'ts...
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What Are Different Types Of Social Media Marketing?
Social media marketing uses online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current...
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How to Do Social Media Marketing for Small Businesses
Social media marketing is taking the world by storm and has become an essential tool for small businesses. A strong social media presence can help...
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Social Selling: A 5-Step Guide to Social Media Success
Have you ever wondered how to use social media to find and engage with potential customers? Social selling sometimes referred to as digital sales, is...
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Social Selling: What it is, Why You Should Care
Have you ever heard of “social selling?” It is an increasingly popular sales strategy that leverages social media to build relationships with...
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What Are The Benefits Of Paid Advertising?
If you have a business and you’re looking to gain more exposure, paid advertising may be a great option for you. Paid advertising can help you reach...
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10 Alternatives to Running Paid Ads to Promote Your Business
Running paid ads is a great way to get the word out about your business, but it’s not the only option. In fact, there are a variety of ways to...
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The 7 Most Popular Ways To Promote Your Business
It's no secret that marketing is the key to success for any business. But with so many options available, it can be hard to decide which strategies...
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15 Creative and Killer Content Marketing Ideas
Business relationships are the key to successful growth. It's all about making connections and building trust. If you can do that, you'll be well on...
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The Dos And Don'ts In Content Marketing
Content marketing is a big part of digital marketing nowadays, but it can be tough to know where to start. After all, with so many channels and...
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Understanding Your Potential Market - What You Need To Know!
Have you ever wondered what your potential market is? Have you ever thought about how to find out what they want and how to give it to them? If so,...
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How Buyer Persona Helps You Understand Your Potential Market
Have you ever wondered why some businesses are more successful than others? It all comes down to understanding your audience.
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6 Types Of Sales Leads And How To Convert Them
Generating leads is essential for any business, but it's only half the battle. Once you've got a list of potential customers, you need to know how to...
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What Is Inclusive Marketing, And How Do I Do It Right?
What do you want to achieve with your marketing? Like most business owners, you want to reach as many potential customers as possible. And that's...
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How To Leverage Social Media PR For Your Business
As a business owner, you know that generating buzz and awareness for your brand is crucial to driving sales and growth. And in today's digital age,...
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Boosting the Social Proof of Your Online Business
You won't build a loyal customer base if you can't earn your visitors' trust, which is why companies value social proof so highly. But proving your...
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How to grow your network without networking events
Networking can be a key way to keep your business growing. Regardless of your industry or business size, it is hard to ignore the benefits of forming...
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5 Steps to Setting Up Your Business Processes for Success
When a business first starts out, it’s natural for the owner to be a jack-of-all-trades. You may not have the capital to hire specialists or access...
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Ways to benchmark your business
For many business owners, determining the success of a business comes down to how much profit the company makes. Of course, finances are an important...
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How your business can thrive even in a recession
The pains caused by a recession can be excruciating, which is why most of us dread the thought of it.
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How to Move Your Brick and Mortar Retail Store Online
E-commerce is growing rapidly, and recent research estimates that it will make up over 22% of global retail sales by 2023. With these statistics and...
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6 Unconventional Ways to Market Your B2B Company
Sometimes you want to try something new when it comes to networking with other business owners. Here are some unconventional ways for you to grow...
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3 Ways to Delight Your eCommerce Customers
Businesses are increasingly moving online to expand their reach and provide the best possible experience to their customers. Being online, however,...
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Ultimate Guide To B2B Social Media Marketing
Before we start this article, we want you to think about some of the people and brands you follow on social media.
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Guide to Increasing Customer Referrals
When your customers love doing business with you, they’re more likely to tell their friends, family, peers, business contacts and even neighbours...
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What You Need To Nail Your Marketing In 2021
The world as we know it has changed drastically in the last 18 months. We’ve had to adapt how we interact with one another, shop, consume...
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What are longtail keywords and why you need to start writing content
You probably already know that it’s important to rank high on Google and other search engine’s organic results pages. You probably already know how...
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How to personalise all your communications without being creepy
Marketing is delivering the right message to the right audience at the right time. That’s it. But all too often marketers get caught up in delivering...
4 min read
Tracking Your Sales Pipeline Is As Essential As Cashflow Forecasting
We do a lot of work with accountants and bookkeepers. After all, before starting Markezing to help accountants manage their marketing, we were...
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What Are Calls To Action
A call-to-action (CTA) is a button on your website that you use to entice a website visitor to a different webpage or to a form where they can...
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How to Improve the Conversion Rate on Your e-commerce Site
If you want to increase sales on your e-commerce site, you should not only focus on traffic but also on your conversion rate. The higher your...
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Five Simple Marketing and Promotion Tips to help during COVID-19
In these difficult times, you may find your business slowing down and sales harder to come by. Given this trend, establishing and maintaining...
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How to rebuild trust after a bad online review
Online reviews are an important marketing tool for many small businesses. They give potential customers and clients a chance to see how effective...
2 min read
HubSpot Keyboard on Mobiles - a new way of communicating on the go
HubSpot has recently launched an awesome new function for their Mobile application - HubSpot Keyboard. This nifty little tool allows you to insert...
5 min read
Different ways to use video for your business
2020 so far has been a year of revelations. What earlier were considered as luxuries or a break from the norm have now become the need of the hour....
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How to ask the right sales questions
Sales is about addressing your customers’ needs and problems. By understanding the issues clients face, you can show them how your solution solves...
2 min read
8 Easy Ways to Promote Events Online
Online marketing tools make it inexpensive and easy to promote your events online. If you want to expand your business and offer webinars or offline...
3 min read
10 Proven Ways to Get More Twitter Followers
Social media is a more potent force than ever before and one of the sites at the forefront of the social media revolution is Twitter. With millions...
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5 Cheaper Ways to Advertise Your Business
Advertising is an essential component of success for any business. Proper advertising ensures more sales, but if you choose the wrong options, it can...
2 min read
How to use video for communications
Since the first internal corporate note was sent—probably reminding employees about casual Friday—companies and organizations have relied on written...
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Mastering tone for business emails
Research suggests that as much as 93% of communication is non-verbal, so it’s not surprising that the tone and meaning of emails are misinterpreted...
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Are you falling behind by not automating these business activities?
The daily processes and transactions involved in operating a business can mean long hours of repetitive tasks and occasional oversights due to human...
2 min read
How to run an event for clients and prospects
In today’s fast-paced, digital world, interacting face to face with clients and prospects may seem passé. In fact, face time is more important than...
2 min read
Using Smart Goals to Achieve More
As a small business owner, you’re likely always looking for ways to achieve more. Maybe you made a New Year’s resolution about it. You might have...
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Marketing Accountancy Services in 2023
How do you possibly market accountancy services online and reach the people you want to when you are just one click away from losing them? Within a...
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Four reasons why accountants need inbound marketing
Inbound marketing involves attracting and engaging customers while adding value and building trust in the brand. By crafting content focused on...
3 min read
A Guide to Profiling Your Customers
Easily the most important first step in establishing any type of business is to define your customers so that you have the information you need to...
2 min read
Top 3 Recommended Chatbots for Your Business
It is obvious that mobile devices have taken over more than half of online conversations.
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How To Write Email Subject Lines That Zing
Email marketing is one of the best ways to develop a relationship with your customers. It’s also a proven way to increase sales with subscribers who...
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4 Tips for Improving Your About Page
Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them...
2 min read
Using blogs to improve your business
Showcasing a business online is an increasingly effective tool for attracting new customers. Blogging is a great way to start to communicate with...
2 min read
5 Things a Great Business Name Should Do
A great business name isn't just a label for your company. It is also your number one marketing tool, serving as a platform for setting yourself...
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5 Reasons Your Business Needs Facebook Ads
Facebook ads are a great way for small business owners to get involved in online advertising. Compared to competitors like Google AdWords, they are...
2 min read
How Accountants and Lawyers can build trust online
Trust is essential for successful businesses.
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5 Content Ideas for Accounting Practices
Running an accounting practice? You probably haven't realised it , but you do have a huge gold mine for your marketing. - Considering your position...
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How Accountants & Lawyers can get More Clients
Every business is in the business of sales. This includes accountants and lawyers. If services are not sold to new clients, then they will stagnate...
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How to turn ‘referrals’ into clients for your accounting business
In the past, accountants and professional practices relied on referrals for new business – existing clients recommending their services to friends...
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Using Video with Marketing automation
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for...
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Facebook advertising: A step by step guide
When considering advertising and marketing strategies, if Facebook ads aren’t on your list……they should be.
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Top 5 Simple Tools for Creating Social Media Images
You might know where to find stock photos, but do you know how to do custom image free and worth a thousand page views?
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Working Out An Effective Marketing Budget
“How much should I spend on marketing?” Most small business people ask me this question at some stage. Many small business people find working out...